Amber Lyons
Summary
Hi, I'm Amber Lyons, a copywriter and content writer with 6+ years experience. I have a passion for storytelling. I'm proficient in all stages of the content creation process. I quickly synthesize complex topics into compelling copy that delivers tangible results. My friendly and approachable personality helps me build strong relationships with clients and team members. With my experience and passion for writing, I'm confident that I'd be a great addition to your team as a permanent member.
Overview
7
7
years of professional experience
Work History
Digital Marketing Consultant
Self-Employed
03.2018 - Current
- Conducted audit of socials and competitor analysis/research.
- Created effective content calendars for social media and web content.
- Provided editorial guidance to facilitate delivery of top-quality content.
- Created concise, eye-catching headlines and copy on a broad range of topics i.e. hair and beauty, digital fashion, travel and tourism, industrial automation, renewable innovations, health technology.
- Wrote social media outreach posts on both informational and promotional topics.
- Strengthened content through proofreading and editing.
- Created content with SEO keywords drawn from Google Analytics.
- Ghostwrote articles for different clients and agencies incorporating relevant SEO terms and interlinking.
- Added keywords, meta descriptions and alt image tags to increase SEO presence.
CRM ASSOCIATE
GVC - GIBRALTAR
01.2016 - 01.2018
- Conceptualized, created and built promotional marketing campaigns
- Worked closely with graphic designers to produce graphics based on campaignconcept
- Worked closely with copywriters to produce copy for campaign
- Quality assured work produced by graphic designers and copywriters based on mybriefings
- Analyzed and optimized campaigns
- Handled complaints, provided appropriate solutions and alternatives withinappropriate timeframes and followed up to achieve resolution
- 350
Marketing Associate - Contract
Staysure
Gibraltar
06.2016 - 10.2016
- Assisted PPC manager in conducting keyword research and analyzing competitor SEO and PPC campaigns to identify gaps and opportunities.
- Gained proficiency in Google Analytics and Search Console.
- Assisted Affiliate manager in preparation of marketing copy, images, videos, emails, and other collateral.
- Met with Marketing Manager to plan blog subjects and publishing schedules.
- Created dynamic graphics to accompany blog posts.
- Proofread, edited and optimized current blog posts.
Education
Bachelor of Arts - English Literature (with Honors)
Kingston University
2014
Skills
- Strategic and analytical thinker
- Quick and thorough research skills
- Unconventional approach to ideation
- Strong communication skills Versatility
- Knowledge of SEO best practices
- A passion for learning
- Determined to succeed
Languages
English
Native language
Chinese (Mandarin)
Elementary
A2
Spanish
Intermediate
B1
Timeline
Digital Marketing Consultant
Self-Employed
03.2018 - Current
Marketing Associate - Contract
Staysure
06.2016 - 10.2016
CRM ASSOCIATE
GVC - GIBRALTAR
01.2016 - 01.2018
Bachelor of Arts - English Literature (with Honors)
Kingston University
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