CHRISTINA MARIE GIUFFRÉ

Dynamic consultancy offering coaching, training, and support across people, leadership, product, marketing and communications.
Locations: USA, Australia, Gibraltar, UK, Spain, Asia.

• Strategy & Problem Solving: collaborating with clients to develop and implement tailored solutions to budget.
• Effective Communications & Strong Relationships: engaging people and ensuring success throughout the project.
• Streamlined Operations: scaling and optimising processes to drive business growth and reduce costs.
• Innovation & Growth: co-creating strategy, designing structure and facilitating workshops to deliver outcomes.
• Market, Customer & Competitor: research, data analysis and voice of customer to inform decision-making.

Reported to: Group CIO | Leadership: 26 team members, 8 Direct Reports Locations: Gibraltar, Spain & Ukraine + global markets.

A strategic senior leadership role leading a high-performing product team, to deliver products, games, features, platform optimisations, payments & new market launches across, Australia, Brazil, Germany, Austria, UK, Ireland, USA, Asia, Sweden, South Africa and many more.

• Strong Reciprocal Communication: across the group including townhalls, brainstorms, and roadshows; created inclusive and collaborative relationships based on trust.
• Leadership & Culture: fostered diversity, inclusion and empowerment to create a high-performing team. Led retention and talent acquisition strategies, structuring teams for immediate scale and future optimisation.
• Product Strategy & Insights: created a strong and holistic product portfolio vision & strategy guided by external/internal insights and successfully delivered high-profile/complex initiatives.
• Effective Prioritisation: managed competing priorities across markets and areas, aligned to company objectives.
Proactive & Continuous Improvement: led improvement & innovation, with measurable change.
• Customer Centricity: fostered a customer centricity & compliance culture, empowering the team to successfully prioritise the right things at the right time, balancing customer, tech and business.

Reported to: Group CPO *Part-time in addition to other Lottoland roles.

A strategic and hands-on leadership role responsible for creating the DE&I Strategy for Lottoland, including presenting to board for approval, understanding the needs of the organisation through company-wide surveys and listening sessions, creating the strategy and empowering people via leadership without authority to inspire real and measurable change.

• Internal Communities & Collaboration: to infuse diversity and inclusion throughout the company, as a foundation.
• Building Partnerships & Driving Impact: forged external partnerships to amplify diversity goals and initiatives.
• User Research: conducted company-wide surveys and focus groups to deeply understand user needs.
• Created Communications: clear communications e.g. user-generated content/interviews and events calendar.
• Education & Training: created and curated education materials e.g. unconscious bias.
• Analysed Data & Feedback: to identify success or gaps and develop targeted strategies for improvement.
• Diversity in Hiring: using best practices, diverse talent sources and reviewing hiring processes.

Reported to: VP Product | Leadership: 3 Direct Reports Locations: Gibraltar, Spain & Ukraine + global markets.

A senior product professional, working closely with the marketing team, to define a product strategy to achieve key outcomes. Leading and owning the marketing product portfolio vision and roadmap (tools, processes, innovation and automation).

• Growth-Driven Leader: defined and assessed target demographics and needs to drive product-market fit.
• Customer-Centric & Data-Driven Decisions: worked closely with UX to optimise the customer experience through testing and analysis, to prioritise features and products.
• Market Research & Competitive Analysis: to understand gaps and inform product strategy and positioning.
• Global Stakeholder Management: partnered with global stakeholders, understanding diverse needs within a multicultural environment and effectively managed competing priorities.
• Product Strategy & Roadmap: developed comprehensive strategies, aligned prioritisation, drove new product development and enhanced existing features to drive usage, conversion rates, and revenue.
• Leadership & Mentorship: developed product managers, UX specialists and product owners, fostering a high-performing team with best practices in product management and user design.

Disruptive start-up and online casino with $4.3B >1000 global staff.

Reported to: CPO | Leadership: 3 Direct Reports Locations: Australia, USA, Romania & Ukraine.

As vision holder and vertical owner, appointed to identify, incubate and commercialise new products for strategic innovation. Utilised Agile, Lean start-up and Hooked methodologies in product development, in an ever-changing environment, experiencing rapid growth.

• Influence without Authority: proven ability to drive outcomes backed by data-driven decision-making.
• Product Strategy & Development: created a winning product strategy for a new game, and led the product development, product marketing and successful launch.
• Product Roadmaps: prioritised the right new products, games and content to achieve objectives.
• User Requirements: collaborated with stakeholders to define product requirements and user stories.
• User Experience: worked with UX and engineers to improve user experience.
• Gap Analysis: identified gaps and generated innovative ideas to expand market share and growth.
• Voice of Customer & AB Testing: used interviews, surveys, research, prototypes, beta tests and AB Testing to help define product strategy, test hypotheses and validate product decisions.
• Product Metrics & Insights: defined and analysed product success metrics to facilitate growth.
• Market Research: monitored industry trends and identified opportunities for innovation.
• Process Optimisation: optimised ways of working to ensure high-quality products are delivered on time.

Government owned State lottery with over $900M revenue generated from the sale of lottery products online and via >500 retailers.

Reported to: C-Suite, GM of Marketing | Leadership: Level 8 role with 4 Direct Reports | Budget: $5M | Location: Perth, Australia

Led the organisation’s digital transformation strategy, for the development, implementation and marketing of digital products and optimised customer journeys, to grow the business and improve the customer experience. Across strategy, execution, process improvement, digital skills upskilling, resourcing, customer insights and research, retail transformation, social media and programmatic advertising (leveraging an external data management platform and internal customer data platform, as well as overlaying with helix personas for optimal customer targeting).

Reported to: Managing Director| Leadership: 17 Direct Reports, 300 Staff & 550 Clients | Location: Australia, South Africa, Thailand, India.

Drove new business and leveraged partner relationships. Led key accounts and grew Google’s sales. Mentored and trained staff, and as a problem solver led the product strategy to develop new products with proven product market fit. Executed cross-channel campaigns across different digital platforms. Secured 25 new clients, drove $700K pa individual recurring revenue, $230K individual once-off revenue and empowered a team of customer success specialist to increase customer satisfaction and sales by 15%.

Exa was Australia’s largest digital agency in mid-2000s across Australia, with a franchising model through large Telco Telstra.

Reported to: Managing Director| Leadership: 10 Direct Reports & 110 Clients | Location: Australia, USA, India, Thailand.

Initially appointed as Senior Copywriter and Digital Strategist and then took the challenge to start-up a new branch of the business in Western Australia. Grew the start-up from 0 to 110 Clients (84% Retention), 0 to $5.5m Total Revenue (>10% Profit). Consulted on the digital marketing strategy for clients, scaled revenue, managed profit & loss, budgeting and pricing strategies, enhanced customer value and managed Government tenders.

Victoria Station and Kate Hill were a large retail brand offering handbags and accessories across Australia, > 40 company/franchise stores.

Reported to: Managing Director| Location: Australia-wide.

Managed all marketing and communications, branding and store merchandising to drive retail sales nationally. Responsible for retail strategy, branding, store merchandising, strategic planning, event management and breakthrough PR and media. Developed and implemented successful functional marketing plan ($11K increased sales & $10K reduced costs).

The Furniture Industry Association of Australia is a non-profit organisation supporting furniture suppliers, wholesalers and retailers.

Reported to: CEO | Location: Western Australia.

Managed all facets of marketing and communications, developed the strategic marketing plan, and enhanced print media coverage, direct marketing and public relations. Track record of successful public relations initiatives, resulting in national press and exposure. Managed National Awards event with >600 guests, negotiatatin $160K in sponsorship, an increase of 15%, + $80K CEO grant.