Karina Edwards

• Created the process for multiple mechanic campaign briefing and delivery, what resulted in saving time for stakeholders in briefing campaigns by half for each brief
• Key stakeholder for casino vertical for 3 markets (UK, NZ, BR)
• Management of communications plan & sign off on assets
• Co-ordination of promotional analysis
• Optimized promotional calendar increasing 2 teams’ capacity by over 50%
• Identified caviar in Headline Onsite offer and increased opt-in rate by over 30%
• Owner of onsite marketing strategy and budget
• Managing capacity planning and delivery of 2 teams and 3rd party CRM service provider.

• Execution of promotions for poker, sport and casino vertical on multiple brands- PokerStars, Pokerstars Casino, BetStars, SkyBet
• Worked closely with IT teams to improve promotional functionality and user journey
• Own the escalations process between stakeholders and CS

• Handle and troubleshoot player technical and commercial issues within the training scope and escalate those issues outside; suggesting information about other, new products and services
• Proven record of managing most queues in the CS team in 3 languages

• Testing different aspects of the product like sound, graphics and gameplay on different gaming platforms
• Planning QA phases for release for different products
• Provide critique and feedback on usability, design and translations.

•Member of the supervisory team at a number of high profile poker tournaments and a key
member of management to ensure the successful day-to-day running of the business.
•Managed and oversaw staff, training and work assignments, determining the amount of staff
needed to perform certain tasks, allocating the work and overseeing the efficient completion of
duties.