Pau Bonet Aldeguer
Web 3 Social Media + Community Manager
Girona
Summary
Web3 marketer with 2+ years of full-time experience in crypto, specializing in social media and community management at top CEX platforms. Always in tune with the latest industry trends, helping to create content that blends product-focused posts, relevant corporate news, and memes. Built a solid network of KOLs and agencies to drive brand growth, and developed a weekly newsletter from scratch.
Overview
5
5
years of professional experience
5
5
years of post-secondary education
4
4
Languages
Work History
Social Media Content | Growth | Comm Manager
M2 Exchange
11.2023 - 11.2024
- Managed and curated content across multiple platforms, including X, Instagram, LinkedIn, and Telegram: caption writing, design briefing, and hashtag creation.
- Conducted KOL research and organized paid promotions on Telegram, Instagram, and X. Built a global network of KOLs and agencies, with a particularly strong presence in Spain, Portugal, and Italy.
- Naturally aware of the latest narratives in the crypto industry, ensuring content aligns with current trends and discussions.
- Provided timely responses and monitored engaging comments across all platforms, acting as the filter between users and the company to ensure the best possible support.
- Developed creative and humorous meme-style content to humanize the brand and align with core crypto values.
- Initiated the company's first weekly newsletter and authored all editions until reaching the 10,000-follower milestone.
Marketing Assistant | Social Media Coordinator
FMFW.io (former Bitcoin.com)
12.2021 - 01.2023
- SM content strategy manager: introduced new pieces of content: YouTube shorts, Twitter Weekly Highlights, Interactive Twitter Giveaways, Emoji Art...
- Sustained a 30k Twitter following base through the 2022 bear.
- +100% YouTube's user base growth, +50% LinkedIn user base growth
- +10 AMA host with crypto projects on Twitter Spaces + Telegram (Bantu, Floki, Kampay, CSOV, Ergo, The FilmCoin, TheFutbolCoin, and more).
- 250k weekly NL management, +20X open rate growth.
- Media conceptualization: banners, SM, ads, trading comps...
- Managed +20 Trading Competitions & Giveaways.
- Multi-tasked around SM, paid ads, design, email marketing, and customer support. FMFW functioned as a start-up and employees had to wear many hats.
Marketing Assistant
La Magnética
10.2019 - 06.2020
Education
College Degree - Marketing And Communications
Universitat De Vic
Vic (Barcelona) 09.2015 - 05.2020
Skills
SM Marketing (Twitter, Telegram, Instagram, YouTube, Medium)
English and Spanish copywriter
Active crypto user: NFT holder & trader, DeFi user, multi-wallet cross-chain holder, CEX DEX user, active DAO member
Remote working skills (24/7 availability, 99% location/schedule flexibility)
Team player: Monday, Zoom, GoogleMeet, Slack, Telegram
Willingness to keep working and LEARNING from the Web3 Industry (1000%)
My Web3 Journey
- 26 months CEX employee (Dec'21 - Jan'23 | Nov'23 - Nov'24), present during the 2022 goods and bads (Terra/Luna + Celsius + FTX's collapses, The Merge...) and more recent milestones (BTC & ETH ETFs, Regulation struggles,
- Solana NFT holder since January '22 (Dronies): Actively engaged in the community, witnessing the launch of real-life products such as merchandise and comics. Participated in a staking program that continues to offer rewards, raffle entries for SOL, NFTs, and more.
- Music NFT holder through sound.xyz
- 3+ years of full-time experience in crypto: multi-blockchain approach, holding NFTs, swapping, bridging, and trading digital assets (CEX & DEX). Actively engaged as a liquidity pool provider and Ethereum re-staker through EigenLayer. While not an airdrop farmer, I’ve explored various ecosystems that qualified me for numerous airdrops, with the most recent being Kamino (Solana DeFi).
- Developed my own PFP NFT project called "The Poop Planet".
- Premium Member of the Bankless nation since Early'22.
Timeline
Social Media Content | Growth | Comm Manager
M2 Exchange
11.2023 - 11.2024
Marketing Assistant | Social Media Coordinator
FMFW.io (former Bitcoin.com)
12.2021 - 01.2023
Marketing Assistant
La Magnética
10.2019 - 06.2020
College Degree - Marketing And Communications
Universitat De Vic
09.2015 - 05.2020
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