Tom Cox
Paid Social Media Senior Executive
Gibraltar - Relocating To Sydney NSW
Summary
Accomplished Paid Social Media Senior Executive with a proven track record at Entain Group, excelling in strategic planning and execution, and relationship management. Expert in leveraging graphic design and copywriting skills to enhance campaign performance. Demonstrated success in improving effectiveness through innovative strategies, fostering partnerships with key platforms like Meta and TikTok.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Paid Social Media Senior Executive
Entain Group
Gibraltar
05.2021 - Current
- Maintaining strong relationships with partnerships such as Meta, Snapchat, X, Reddit, TikTok.
- Run the activity across all brands in-house.
- Day-to-day campaign management on social media platforms.
- Coordinate creative assets and landing page requests.
- Improving performance effectiveness through campaign optimization and testing.
- Create and execute a strategy for campaigns and high budgets.
- Liaise with departments across the whole business, such as Brand, CRM compliance, and promotion operations.
Associate CRM
Entain Group
Gibraltar
02.2020 - 05.2021
- Delivery of all CRM campaign activity, including conversion, retention, reactivation, and cross-sell campaigns.
- Week-on-week campaign planning and execution.
Digital Marketing Executive
BetVictor
02.2016 - 09.2020
- Responsible for all ad serving, Campaign structuring and reporting in paid social, web display and occasionally mobile app in the acquisition marketing Team
- Coordinate the movement of Ideas, Creative projects, Advertisements and all associated digital display inventory with our publishers account teams and the wider marketing team, Externally and internally to ensure that deadlines are efficiently and consistently met from inception into a placement level
- Setting up, event plan and optimising Paid social campaigns in UK and German territories on a day to day basis, Generate reports and monitor all the live campaigns Dealing with IO's, contracts and invoices from different publishers, Negotiating partnerships for Web Display and occasionally mobile App
- Designing images in Adobe photoshop for campaigns whilst keeping on Brand of the business
Team Leader Customer Service Rep
BetVictor
01.2011 - 02.2016
- Sports, Casino, Poker, Slots, Financials and live casino queries
- Verify customer accounts through our age verification/security procedure
- Manage and delegate tasks for a team of 20 CS Reps
- Supervise shifts/manage team
- Work as a team or individual
- Payment/banking queries
- Liaison with other departments such as security, CRM, VIP elite, Marketing, Sports Traders
Education
GCSE - English Literature, English Language, Mathematics, ICT, History, Art, Geography
Holden Lane High School
10.2021
Skills
- Paid social media advertising
- Graphic design
- Strategic planning and execution
- Relationship building and management
- Copywriting abilities
Certification
Meta - Facebook Certified Creative Strategy Professional, 10/21
References
Available on request
Timeline
Paid Social Media Senior Executive
Entain Group
05.2021 - Current
Associate CRM
Entain Group
02.2020 - 05.2021
Digital Marketing Executive
BetVictor
02.2016 - 09.2020
Team Leader Customer Service Rep
BetVictor
01.2011 - 02.2016
GCSE - English Literature, English Language, Mathematics, ICT, History, Art, Geography
Holden Lane High School
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